ArtZept 2020

The established Arts & Design world is often resilient to change, resistant to innovation by nature, until every now and then, a catalyst comes by and provokes said innovation, either by incentive, support or even by suggestion. Zepter, through Artzept, has been playing this role for some time now, inviting innovation by enabling innovators, through the numerous challenges it has been insistently spreading, sending “ripples” through the stubborn Arts & Design world, thus the proposed wall design showcasing the rigid and repetitive Art & Design World (as repetitive parallel slabs of rigid Granite) succumbing to the waves of innovation.

The “Z” is subtly hidden within the ripples to point out the “perpetrator” behind the enabled creative community. The choice of material (Natural, Solid, and resistant) and shape take into consideration the concept and the message to convey, as well as the sustainability and resistance to the outdoor elements, so does the placement of this installation on an elevation of the Zepter Foundation Museum complex, adopting the responsibility for prior innovations and hinting for future ones. “Only Ideas can reshape rock-hard conventions”  

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